Craftsman & Co

A boutique furniture maker was selling exclusively through physical showrooms and struggling to reach customers outside their local area. Previous attempts at using marketplace platforms resulted in high fees eating into already tight margins on handcrafted items.

We created a bespoke e-commerce platform that showcases their craftsmanship through rich imagery and storytelling. The site features a custom product configurator allowing customers to choose wood types, finishes, and dimensions. Integration with their workshop management system provides accurate lead times, and a deposit/balance payment flow suits their made-to-order model.

Online sales now represent 40% of total revenue. The average order value online is 25% higher than showroom purchases. Customer reach expanded nationwide, with orders coming from all regions of the UK. The workshop is now operating at full capacity.